Creative
UAW Campaign
The United Auto Workers (UAW) Trust provides benefits to retired auto workers who have earned their stability and want to minimize changes in their health coverage. As a new UAW provider option, Aetna was working against an opt-out clause to earn their buy-in. MOD teamed up with Aetna to saturate the region with Aetna awareness. Outdoor campaigns lined the horizon. Radio spots took over the airwaves. Video mailers popped into mailboxes. And no channel was left unturned. The result? Hearing heartfelt stories from other Aetna Group Medicare switchers struck a chord—achieving a 13% higher retention than Aetna anticipated.
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RJR Brand Refresh
Inside Philadelphia’s Comcast Technology Center is the Ralph J. Roberts Forum, a two-floor, 500-person amphitheater that invites employees into a sophisticated, tech-forward space to share stories, find inspiration, and collaborate. This engaging space needed an equally compelling identity, so MOD centered the brand energy around an iconic depiction of the focal point at the main stage. Layers of brand elements interact visually to add intrigue and reflect the interactive nature of the forum itself.
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Xfinity's LGBTQ Night Out at the Oscars
Seen. Heard. Represented. MOD teamed up with Xfinity to position the X1 as the premier content destination for the LGBTQ community. This culturally relevant collection represented the first-of-its-kind, community-endorsed programming in support of LGBTQ identities. This bold move deserved a bold launch—so MOD designed an Oscars streaming party in Chicago to provide a winning moment for the collection’s reveal.
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Internet Essentials from Xfinity
Internet Essentials has transformed the lives of millions of low-income individuals by connecting families in need to the power of home internet with free and low-cost broadband, subsidized services, and community outreach. Along the way, Comcast needed to transfer ownership and brand equity to the Xfinity for greater name recognition inside the internet provider space. MOD stepped in to connect the dots between brands and reinforce how Xfinity connects all people to what they love.
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